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Arcade iOS Android 1.7M + Downloads ⭐ 4.75  5.2M Reviews
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10M+ Downloads—

App Store Play Store
★★★★★
"Granny almost caught me on top of the fridge and my whole family was laughing. Easily the best cat game on the store."
Sarah M. · Play Store review
Casestudy

Case Study: Life As A Cat, The Great Kitchen Escape

Life as a Cat puts players inside the paws of a mischievous house cat in a warm suburban home, where every shelf can be climbed, every bowl can be flipped and Granny is always one step behind with her frying pan. A cozy world tuned for pure, chaotic fun from the very first tap.

Understanding The Goal

Make players truly feel like a cat. See the house from a cat's point of view, where everything looks big, knock things over, hide in impossible spots and outsmart Granny in chases that stay funny no matter how many times you play them.

Identifying The Challenge

Chaos had to feel fresh every single session. Granny needed to be quick enough to thrill but fair enough to laugh at, the home had to stay full of surprises, and the whole playground had to run smoothly on any phone in any market.

The Winning Solution

A true cat's-eye camera, rooms packed with breakables and hiding spots, a Granny that learns your favorite tricks, and daily chaos challenges with fresh objectives. Simple one-hand controls make the mischief effortless from day one.

0M +Downloads In The First 3 Months
0 %Higher Retention Compared To Genre Benchmarks
0M +Daily Active Players
TOP 10Ranked In Simulation Categories Across 15+ Countries

Design Thinking Process

Empathize

Understand the needs, motivations, and behaviors of players across different markets.

  • Conducted Player Interviews, Play-Tests, And Surveys To Explore What Excites And Frustrates Gamers.
  • Explored Pain Points Such As Early Churn, Difficulty Spikes, And Lack Of Long-Term Engagement.

Define

Clarify what matters most to players and publishers.

  • Identified Core Player Needs Like Intuitive Controls, Rewarding Progression, And Social Competition.
  • Developed Player Personas, E.g., The Casual Player, The Competitor, And The Social Sharer, To Guide Design Priorities.

Ideate

Generate creative features and mechanics that deliver lasting fun.

  • Brainstormed Gameplay Mechanics Such As Power-Ups, Daily Challenges, And Live Tournaments.
  • Prioritized Ideas Like Seasonal Content, Achievement Systems, And Monetization Models That Balance Fun With Revenue.

Prototype

Turn concepts into playable experiences.

  • Built Wireframes And Prototypes For Onboarding Flows, Reward Systems, And UI Navigation.
  • Designed Iterative Gameplay Builds To Validate Controls, Pacing, And Reward Balance.

Test

Validate with players and refine for impact.

  • Conducted Extensive Playtesting Across Different Demographics And Devices.
  • Refined Gameplay Loops, Monetization Balance, And UI Layouts Based On Real Player Feedback.
  • Measured KPIs Like Session Length, Retention, And In-App Purchase Behavior To Optimize Final Release.
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